Arusha, Tanzania–(Newsfile Corp. – Aug 18, 2022) – Sababu Safaris has announced a sustainable tourism product with its tours that combine luxury safaris with giving back to local communities through authentic and immersive cultural experiences. Guests will meet the people of Tanzania and gain an in-depth insight into their way of life, traditions and customs, while people in local communities benefit from the use of solar lights and water filters for clean, distributed drinking water by Sababu Safaris’ guests.

The tourism sector is slowly recovering from the impact of the COVID-19 pandemic. Traveler interests have shifted in the post-pandemic era with sustainability and community-based tourism emerging as key trends that will shape tourism in the years to come.

Tourism is one of the biggest sources of foreign exchange for Tanzania with the government aiming to have five million tourists a year by 2025-2026. Tanzania offers a range of amazing experiences for tourists of all ages and tastes with Mount Kilimanjaro, the country’s renowned national parks and the golden beaches of Zanzibar. 38% of the land surface is demarcated as protected wildlife areas, including the renowned Serengeti National Park and the Ngorongoro Crater, both UNESCO World Heritage Sites. Mahale National Park is probably the best national park in the world for tracking chimpanzees. The park was created to protect the thousands of chimpanzees that live in the region, but it is also known for its spectacular sunsets over the blue waters of Lake Tanganyika, the longest lake in the world.

Sababu Safaris was founded by a German woman who fell in love with Tanzania on her first trip there and a Tanzanian woman who has been a local safari tour guide for over two decades. They founded the company with the aim of sharing their love of Africa with visitors through ‘travel with a purpose’. Tour experiences almost always include an element of giving back to local communities through immersive cultural experiences that include distributing solar lights and water filters, school visits with the option to sponsor a student’s education, or joining a Maasai on a nature walk. through the foothills of Kilimanjaro.

Commenting on the aspects that make Sababu Safaris different from other tour companies, Denise Brown, Co-Founder of the company said: “We are a boutique outfit that creates customized safari tours for families with children, solo travelers, couples enjoying the moon honeymooners or their friends. going on an adventure together. But what sets us apart is that, unlike most other companies, we take our guests outside their ‘safari bubbles’. We give them the opportunity to experience life outside the national parks and do so in an authentic way. Many visitors to Tanzania who book a ‘cultural experience’ are sent to commercialized Maasai villages where they watch a short Maasai dance and are pressured to buy souvenirs. We wanted to offer a travel experience with a difference. The name ‘Sababu’ itself means purpose in Swahili and hence our tagline ‘Travel with Purpose’. We make an effort conscious of refraining from exploiting local communities for our own benefit, but instead ‘giving back’ or immersive cultural experiences in off-the-beaten-track places while having a positive impact at the same time.”

Media contact:
Name: Denise Brown, Co-Founder, Reason Safaris
Email address: [email protected]

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