August 18, 2022, 4:14 p.m
80s pop star Rick Astley has recreated the music video for his hit single “Never Gonna Give You Up” and it’s amazing.
The singer, 56, has given the famous ‘Never Gonna Give You Up’ video a makeover 35 years after it was first released in 1987.
The one-minute video for the CSAA (California State Automobile Association) Insurance Group shows Rick Astley dancing and singing exactly as he did all those years ago as a fresh-faced 21-year-old.
Rick Astley performs in three different outfits that pay homage to the look he wore in the famous original music video, but with a zoomed-in view and a smartphone in a nod to the video’s 21st incarnation.
As the ad draws to a close, Astley turns to his cloned self and asks, “Is this still a thing?” for his 35-year-old song. Two more ‘Ricks’ give a non-committal shrug.
Rick Astley’s song has truly become an unlikely hero on the Internet over the last decade, thanks to the direct use of his biggest hit, called “RickRolling” – the song has reached over 1.2 billion views on YouTube alone.
We’ve probably all been RickRolled at least once. You click on a link that looks cool and catchy, only to be met with the familiar drum intro and dad dance of Rick Astley’s 1987 number one hit, Never Gonna Give You Up.
The trend started online. In March 2007, the first trailer for Grand Theft Auto IV the video game was released.
The views were so high that it took down her company Rockstar’s website. Several users posted copies of the video to various sites, but a user on 4chan actually linked to the “Never Gonna Give You Up” video claiming it was the trailer, fooling many readers – “RickRolling” was born.
The meme is known as a form of ‘bait and switch’, using a disguised hyperlink that leads to the music video.
When victims click on a completely unrelated link, the page with the music video loads instead of what they expected, and thus they are ‘conned’.
Fans have taken to the video’s comments section in droves, delighted with the revamped version of the ’80s classic.
“Damn he’s looking good. I love how he’s joking instead of being offended. He’s awesome and he’s still got it,” wrote one.
“I love how Rick is fully embracing the meme that has kept him famous for the better part of the last two decades. You can tell that he… scrolls with him,” another joked.
“Just kidding, 35 years later, Ricky’s voice is still charming and beautiful! one commenter asserted, while another added:
“The lyrics are PERFECT. They didn’t need to change a single word and it works. ‘Never Gonna Give You Up’ is just the gift that keeps on giving.”