Music & Arts’ “Music & You” brand campaign image
“Our goal with the Music & You campaign is to show parents not only the benefits of playing an instrument, but the power music can have to change their child’s life,” said Erin Gang, Director of Music & Arts Marketing.
FREDERICK, Md. (PRWEB)
August 25, 2022
Music & Arts, one of the nation’s largest musical instrument retailers and lesson providers, has launched its “Music and You” brand campaign, featuring engaging print and video content for parents of aspiring young musicians. The campaign launched on August 15 and communicates the message that playing an instrument is the key to a brighter future.
As children return to school, many students and their families are making the decision to enter school music programs for the first time, resume their participation in their ensembles, or even take private lessons. This campaign reinforces the positive role music education plays in students’ lives.
The campaign was developed by the Music & Arts marketing team and features email, commercial media activations, streaming video, targeted online video and static online ads and Spotify audio ads.
Video clips and credits:
· Clip #1: “Music & You”: https://youtu.be/7wyhZfLFd7s (Produced by: Music & Arts; Producer: Ian Scott Pullens; Written by: Christian Clansky; Director: Alex Lewis)
· Clip #2: “All The Things – Music & Arts (Repair Shop Version)”: https://youtu.be/Y6LELtE4f5Q(Produced by: Music & Arts; Written & Directed by: Ian Scott Pullens)
· Clip #3: “The Best Part About Guitar Lessons”: https://youtu.be/1XdF08-gr7s (Produced by: Music & Arts; Written & Directed by: Ian Scott Pullens; Story & Editing By: Ian Scott Pullens and Owen Rye)
“Our goal with the Music & You campaign is to show parents not only the benefits of playing an instrument, but the power music can have to change their child’s life,” said Erin Gang, Director of Music & Arts Marketing. “Whether it’s instrument purchases, rentals, one-on-one lessons or repairs, at Music & Arts, we partner with every aspiring musician, parent and music educator to support them at every stage of their musical journey.”
More about these services:
Lessons:
With a community of nearly 2,000 university-trained, background-checked teaching instructors nationwide, students can find a teacher that fits their unique musical interests and availability. Lessons are available for any type of instrument, with location-specific instructor profiles online to aid in the selection process. Whether you study in person at a Music & Arts location or online using secure, private learning connections, student safety is a top priority that ensures they progress and have fun in the process.
Rent:
Music & Arts offers convenient, flexible rental plans for students of all ages. For each music program, Music and Arts professionals work closely with local educators to create a plan that provides students with the appropriate instruments and materials in the classroom. Free exchanges, returns and the option to buy are available at any time, making the rental plan a commitment-free solution.
Repairs:
Music and Arts repair technicians are well-trained professionals who provide affordable, timely, and unconditionally guaranteed work. Whether it’s repairing a violin bow, repairing a flute, refinishing a saxophone, joining a brass instrument, or rebuilding an entire tuba, Music & Arts’ repair technicians can handle any type of instrument repair or restoration you need. is needed.
To learn more about Music and the Arts, visit MusicArts.com.
About music and art:
Celebrating its 70th anniversary this year, Music & Arts is one of the nation’s largest band and orchestra instrument retailers and lesson providers, and is part of the Guitar Center family of brands. Based in Frederick, MD, the company supports the needs of educators, musicians and parents with more than 250 store locations specializing in instrument sales and rentals, lessons for musicians of all levels, and a nationwide repair network. More than 200 Music and Arts education representatives provide personalized service to music educators in their communities, supporting them and their students with in-school service calls, rentals and repairs. Through its service offerings, Music & Arts spreads the power of the band and orchestral experience to transform lives, enrich communities, and stir the soul.
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