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Seller landscape

The K-12 testing and assessment market is fragmented, and vendors are deploying organic and inorganic growth strategies to compete in the market. There are many domestic and international players in the market. A large number of vendors are from America, due to the growing need for customized testing and government initiatives regarding assessment and testing solutions. Many vendors have a strong geographic presence, with hubs across multiple cities in different economies. Educational institutions are automating their processes to simplify their digital learning environment and develop a cost-effective structure. Several players in the market have been providing education technology and services for a long time. Vendors are increasingly showing interest in APAC and Middle East AND Africa, as a significant amount of revenue is expected to be generated from these regions. Some of the major vendors operating in the market include CogniFit Ltd., Educational Testing Service, Edutech, Instructure Inc., MeritTrac Services Pvt Ltd., NIIT Ltd., and Pearson Plc.

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Market segmentation

The K-12 testing and assessment market is segmented by product into curriculum-based testing and non-curriculum-based testing. Among these, the curriculum-based testing segment will constitute the highest growth of the market. These ads have a stronger audio-visual effect, which gives viewers a positive impression of the product.

By geography, the market is segmented into North America, EuropeAPAC, South AmericaAND Middle East AND Africa. North America will have the highest market growth during the forecast period. The growth of this region is attributed to factors such as the increase in the number of government initiatives to improve the quality of education and the overall development of students.

Learn about each segment’s contribution summarized in concise infographics and comprehensive descriptions. View a FREE PDF sample report

Key drivers and trends

of increasing the use of analytics will drive the growth of the K-12 testing and assessment market during the forecast period. The concept of learning analytics is gaining traction in the market due to technological advancements and the growing use of Big Data. This helps schools provide a personalized form of teaching. The learning analytics model also helps predict the progress and results of individual students.

of increased emphasis on formative learning tools it is a trend in the market. Formative learning enables teachers to act as facilitators. This method is used to find out the student’s weaknesses and give feedback. Many educators are investing in various formative assessment tools, with the increased adoption of digital content and the growing popularity of online learning, to improve their teaching methods. Teachers can provide rapid feedback to students using formative learning tools.

In addition to the growing emphasis on formative learning tools, many other trends are also shaping the future of the market. View a FREE PDF sample report to learn about these trends

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K-12 Testing and Assessment Market Scope

Report Coverage

The details

Page Number


Base year


Forecast period


Growth momentum and CAGR

Accelerate at a CAGR of 10.19%

Market growth 2021-2025

8.24 billion dollars

Market structure


Annual growth (%)


Regional analysis

North America, Europe, APAC, South America and MEA

Making a contribution to the market

North America at 46%

Main customer countries

USA, China, UK, Germany and Canada

Competitive landscape

Leading companies, Competitive strategies, extent of customer engagement

Top companies profiled

CogniFit Ltd., Educational Testing Service, Edutech, Instructure Inc., MeritTrac Services Pvt Ltd., NIIT Ltd., Pearson Plc, Providence Equity Partners LLC, Scantron Corp. and Think and Learn Pvt. Ltd.

Market dynamics

Parent market analysis, market growth drivers and barriers, fast and slow growing segment analysis, analysis of the impact and recovery of COVID-19 and future consumer dynamics, and analysis of the market state for the period prediction.

Customization field

If our report has not included the data you are looking for, you can contact our analysts and customize the segments.

Browse Consumer Discretion Market Reports

Table of Contents

Executive Summary

Market landscape

  • The market ecosystem
  • Value chain analysis

Market size

  • Market definition
  • Market segment analysis
  • 2020 market size
  • Market Outlook: Forecast to 2020 – 2025

Five Forces Analysis

  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • Threat of substitutes
  • The threat of rivalry
  • Market condition

Market segmentation by product

  • Market segments
  • Comparison by product
  • Curriculum Based Testing – Market Size and Forecast 2020-2025
  • Non-Curriculum Based Testing – Market Size and Forecast 2020-2025
  • Market opportunity by product

Market segmentation by method

  • Market segments
  • Comparison by method
  • Mixed Method – Market Size and Forecast 2020-2025
  • Online Method – Market Size and Forecast 2020-2025
  • Traditional Method – Market Size and Forecast 2020-2025
  • Market opportunity by method

The customer landscape

Geographical landscape

  • Geographic segmentation
  • Geographical comparison
  • North America – Market Size and Forecast 2020-2025
  • Europe – Market Size and Forecast 2020-2025
  • APAC – Market Size and Forecast 2020-2025
  • South America – Market Size and Forecast 2020-2025
  • MEA – Market Size and Forecast 2020-2025
  • Main leading countries
  • Market opportunities by geography
  • Market leaders
  • Market challenges
  • Market trends

Seller landscape

  • Seller landscape
  • Disruption of the landscape

Seller Analysis

  • Sellers covered
  • Positioning of sellers in the market
  • CogniFit Ltd.
  • Educational Testing Service
  • Edutech
  • Instructure Inc.
  • MeritTrac Services Pvt Ltd.
  • NIIT Ltd.
  • Pearson Plc
  • Providence Equity Partners LLC
  • Scantron Corp.
  • Think and Learn Pvt. Ltd.


  • Scope of the report
  • Currency conversion rates for USD
  • Research Methodology
  • List of abbreviations

around us

Technavio is a leading global technology research and consulting company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and a large backlog, covering 800 technologies, spanning 50 countries. Their customer base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing customer base relies on Technavio’s comprehensive coverage, extensive research and actionable market knowledge to identify opportunities in existing and potential markets and to assess their competitive positions within changing market scenarios.


Technavio Research
Jesse Maida
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