From News Direct

Wednesday, August 24, 2022 9:00 AM MYT

ST NEOTS, UK – News Direct – 24 August 2022 – Microban International is delighted to unveil its new, game-changing technology – DuraTech from Microban® – an antimicrobial additive with superior wash fastness, designed explicitly for cotton applications. This innovative non-heavy metal technology helps prevent the growth of odor-causing bacteria by up to 99.99 percent after 75 home cleanings, far exceeding industry standards. DuraTech also works to keep cotton fabrics fresher for longer by reducing odors by up to 99 percent even after 75 home washes.
This innovation from the global leader in antimicrobial and odor control solutions is part of Microban’s ongoing commitment to being a company focused on sustainable solutions. DuraTech will push the boundaries of cotton antimicrobial technology, addressing the needs of brands and manufacturers for a more durable and sustainable solution through the elimination of heavy metals from the formulation. In addition to being a non-heavy metal antimicrobial, DuraTech is also binder-free, non-ionic and completely water soluble. These features allow DuraTech to be easily integrated into cotton fabrics during normal filling manufacturing processes, with no impact on the look or feel of the final cotton product. DuraTech works continuously to protect cotton products from the growth of harmful bacteria, which can lead to unpleasant odors, stains and early deterioration of the product.
DuraTech will be available to cotton fabric manufacturers and brands in the US and Asia, and will include Microban’s invaluable turnkey support services for brand partners. This new technology is perfect for creating antimicrobial cotton products, such as sheets and towels for home textiles, hospitality, clothing and more.
Michael Ruby, President of Microban International, commented: “As a global leader in the areas of antimicrobial solutions, odor control and surface modification, Microban strives to provide the most innovative solutions to our partners worldwide. We are pleased to announce the launch of DuraTech by Microban for textile manufacturers and leading brands in the United States, India and Asia This technological breakthrough is specifically targeted at cotton substrates, offering unparalleled antimicrobial product protection and wash durability without relying on the use of heavy metals. technology will help leading brands deliver a better end-consumer experience in the home, hospitality and apparel sectors with a sustainability-focused solution from Microban.”
Find out more at and contact a representative today!


Hashtag: #Microban

About Microban International

Part of Barr Brands International (BBI), Microban International is home to the most trusted and recognized global brands in the antimicrobial, odor control and sanitization/disinfection markets – Microban® and Ultra-Fresh®. Our organization has experienced over 100 years of collective growth and revolutionized the industry. As a global leader, our proactive systems keep products cleaner and better control odors by preventing problems before they start. Microban International drives innovation by combining science and creative solutions that improve the high quality of consumer, textile, industrial and medical products worldwide. Today, the Microban and Ultra-Fresh brands and our technologies are featured in thousands of products worldwide. The company is headquartered in North Carolina with operations in North America, Europe and Asia Pacific. For more information, please visit

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