Time seems to have barely passed for English singer Rick Astley, as he recreated a popular song from the 80s in a commercial. In a commercial for AAA Auto Insurance, he is seen singing his hit song I will never let you. The new ad came out 35 years after the original was released.
The song was released in 1987 when Rick Astley was 21 years old. Today the British singer is 56 years old. This basically means that more time has passed since the song was released than the age of the singer at the time of its original release.
However, the makers have tried their best to match the vibe of the new song with that of the original song. For one, Rick Astley is seen rocking outfits similar to those he wore in 1987.
As for the setup, the ad features AAA offices instead of a ballroom, and a water cooler has replaced the bar from the original song. Meanwhile, the backup dancers are AAA employees wearing polo shirts.
The ad also took lyrics from the original song and features a list of things insurance won’t do. These include promises not to give up, let you down, run, abandon you, and say goodbye.
I will never let you was released as the first single from Astley’s debut album, Whenever you need someone (1987).
Fans react to Rick Astley’s insurance ad featuring the 1987 song
Nostalgic fans reacted to the ad on social media. While some called Rick Astley a “gift to humanity”, others called the ad the best ad of the year.
Astley also spoke about recreation and in a statement, he said:
“It’s been a great trip down memory lane. The song has been so good to me and I’m excited to be working with another iconic brand that has certainly stood the test of time.”
The English singer-songwriter also shared the video on Twitter on the song’s 35th anniversary. At the time, he wrote:
“”Never Gonna Give You Up” is 35 years old today! If he were a person, he would be old enough to be President under US law! It’s really his life at this point and I just appreciate all the love, fun and laughter surrounding him! Here’s to the next 35! Rick.”
What is a Rickroll meme?
Rick Astley’s song has been famous for years and even before the commercial was released. The meme, often referred to as Rickrolling or a Rickroll, features I will never let you from Astley. It has over 1 billion views on YouTube. The song was used as a bait and switch meme where people use a disguised hyperlink that leads to the music video.
The landing page leads to where the victim expects to go and then to Astley’s video. This is when a person gets Rickrolled. The meme gained popularity in 2007 and 2008 when YouTube used it in 2008 for its April 1 event.
Astley, who was then returning to performing after a 10-year hiatus, became even more popular after the meme.
Except I will never let youother popular Rick Astley songs include Together Forever AND Whenever you need someone. In addition to his music career, Astley has also worked as a radio DJ and podcaster.
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