The partnership brings together two dynamic forces in sports and athletic culture

Thousands of new officially licensed league, team and player products will be available to Foot Locker shoppers from Fanatics’ industry-leading assortment

NEW YORK, August 19, 2022 /PRNewswire/ — Foot Locker, Inc . (NYSE: FL) (“Foot Locker”), New York-Sports-based specialty retailer and Fanatics, a global digital sports platform, announce a new long-term inventory-linked partnership that will significantly expand the assortment of officially licensed fan gear and merchandise available online to shoppers of Foot Locker. Through this new agreement, Foot Locker will continue to power the online and mobile front-end customer experience across its portfolio of e-commerce brands, while orders will be fulfilled by Fanatics.

“We are excited to partner with Fanatics as we continue to enrich our assortment, provide more choice to our consumer and enhance our omni-channel positioning,” said Andrew GrayExecutive Vice President, Global Lockers and Champs Sports, Foot Locker, Inc. “Combining Foot Locker’s leadership in sneaker culture with the sports fan and assortment power of Fanatics is a natural fit. The joining of these two dynamic forces will drive and serve sports and sneaker culture in exciting ways.”

Beginning in the fall, shoppers visiting, and will have access to a significant portion of Fanatics’ industry-leading licensed sports merchandise assortment, featuring teams and players from major leagues and sports properties, including the NFL, NBA, MLB, NHL, WNBA and NCAA. The collection, with sizes and options for all members of the family, is highlighted by apparel, shirts, headwear and hardwear across a broad portfolio of brands, such as Fanatics, Nike, adidas, Mitchell & Ness, New Era, Pro. Standard, and WEAR by Erin Andrews. Fanatics will also expand its hot market and championship collections as part of the deal, featuring products from some of the sports world’s biggest moments.

“Fanatics is excited to partner with Foot Locker and bring a wide variety, tailored from its core product catalog, to online shoppers,” said Jack Boyle, Global Commerce Fanatics Co-President, Direct-to-Consumer. “Foot Locker, Kids Foot Locker and Champs Sports are trusted and respected consumer brands and we are pleased to now offer Fanatics customers an outstanding selection of quality fan gear for all members of the family.”

About Foot Locker, Inc.

Foot Locker, Inc. leads the celebration of sneakers and youth culture around the globe through a portfolio of brands including Foot Locker, Kids Foot Locker, Champs Sports, Eastbay, atmos, WSS and Sidestep. With approximately 2,800 retail stores in 28 countries North America, Europe, Asia, AustraliaAND New Zeland, as well as websites and mobile applications, the purpose of Foot Locker, Inc. is to inspire and empower youth culture around the world by fostering a shared passion for self-expression and creating unparalleled experiences at the heart of the global athletic community. Foot Locker, Inc. has its corporate headquarters in New York. For additional information, please visit

About Fanatics

Fanatics, Inc. is the ultimate one-stop sports fan destination that ignites and harnesses fan passion and maximizes the presence and reach of key sports partners around the world. Leveraging long-standing relationships with more than 900 sports properties, a database of more than 80 million consumers worldwide and a trusted brand, Fanatics is furthering its innovation across the sports landscape by building the platform leading global digital sports, complete with offerings including licensed merchandise, physical and digital trading and collectible cards, and online gambling and iGaming.

For additional information, please visit

Media contacts

Dear Tocci
Vice President, Corporate Communications, Foot Locker, Inc.
[email protected]
(914) 582-0304

Brandon Williams
[email protected]

SOURCE Foot Locker, Inc.

By admin

Leave a Reply

Your email address will not be published. Required fields are marked *