Cromax® Gen offers the most accurate color formulas, helping to increase productivity and optimize costs for body shops

Certified by the Center for Experimentation and Road Safety (CESVI) for the highest quality standards, specifications and performance measurements

MEXICO CITY, Aug. 18, 2022 (GLOBE NEWSWIRE) — Axalta Coating Systems Ltd. (NYSE: AXTA), a leading global coatings company, today announced the launch of its next-generation basecoat technology, Cromax® Gen, for the Automotive Refinishing industry in Latin America. The new product will help increase productivity and optimize costs for body shops.

“Color reproducibility is key to the automotive refinishing industry. The speed and precision with which we can develop and deliver the most accurate color formulas is what sets Axalta apart in our industry. This latest technology further demonstrates our commitment to providing exceptional products to our customers and enabling better business for body shops around the globe,” said Troy Weaver, Senior Vice President for Axalta’s Global Refinish business. .

Backed by industry-leading innovation and hands-on training, the Cromax® refinishing product family offers innovative and productive systems, standard color determination tools and localized business solutions aimed at enabling collision repair professionals to optimize performance.

The next-generation technology was developed at Axalta’s Global Innovation Center in Philadelphia, thanks to the collaboration of scientists from the United States, Mexico and Europe. The product will be manufactured at Axalta’s Tlalnepantla and Ocoyoacac sites, both in the state of Mexico. It will be exported to Latin America, followed by the United States and Canada.

“At Axalta, we continually ensure that we have the most comprehensive product portfolio that meets the evolving needs of the Automotive Refinishing industry. We are proud to develop and offer innovative technologies and solutions like Cromax® Gen from Mexico to Latin America,” added Daniel Salcido, President of Axalta in Mexico and Vice President of Refinish for Latin America.

Axalta introduced Cromax® Gen during the Expo Center for Road Safety and Experimentation (CESVI) trade show in Mexico City, where the company received eight CESVI certifications across its portfolio for meeting or exceeding the highest quality standards, specifications and performance . In addition to Cromax® Gen, other Axalta certified products are ChromaPremier®, ChromaSystem®, Cromax® Pro, Imlar®, Spies Hecker®, Standoblue® and Standox®.

About Axalta Coating Systems
Axalta is a global leader in the apparel industry, providing customers with innovative, colorful, beautiful and durable solutions. From light vehicles, commercial vehicles and refinishing applications to electric motors, building facades and other industrial applications, our coatings are designed to prevent corrosion, increase productivity and enhance durability. With more than 150 years of experience in the coatings industry, the global team at Axalta continues to find ways to serve our more than 100,000 customers in over 140 countries better every day with the best coatings, application systems and technology . For more information visit and follow us @axaltaLATAM on Facebook, Twitter and Linkedin.

Axalta Coating Systems
Electrical Industry 10,
Tlalnepantla de Baz, State of Mexico,
Media contact:
Latin America
Karen Perez
D +52-555-3663-266
[email protected]
Robert Donohoe
D +1-267-756-3803
[email protected]

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