NEW YORK, Aug. 18, 2022 (GLOBE NEWSWIRE) — Internationally recognized art pioneer Andi Valmorbida announced the launch of River-Labs, an innovative Web3 digital marketplace offering hand-crafted generative digital art from emerging and established artists. River-Labs Mint Pass holders will have access to the physical artwork.

Unlike any offering currently available in the Web3 space, River-Labs will manage and provide established and emerging artists with a platform that creates a long-term digital presence, preserving their legacy and value both in the art world both physical and digital. River-Labs provides automated royalty distribution to artists and allows art owners to rent rights to display on metaverse and virtual reality platforms.

“River-Labs marries culture and utility in the art world,” Valmorbida the comments. “It empowers the creative community and offers emerging and established contemporary artists a compelling opportunity to seamlessly enter an emerging market by acting as an incubator and holding their assets on the blockchain, allowing collectors who otherwise cannot to encounter the beautiful original art to enjoy his unique work of generative art.”

“The option to own generative physical works of art on canvas by River-Labs artists is an industry first, and so is the opportunity for collectors and artists to interact in physical spaces, as we are planning a program of pop-ups and exhibitions during art fairs around the world, as well as a variety of exclusive members-only events and social locations around the world in select cities.”

As with all Valmorbida ventures, philanthropy is an integral part of River-Labs’ plan. The launch of River-Labs will include that of the River-Labs Artists Foundation, an advocacy and educational organization focused on helping to educate, exhibit and curate artists by providing resources and networking opportunities to help them break into the space of digital art. The intention is for the Foundation to have a permanent setting in Florence, Italy, which will showcase artists in line with the Foundation’s vision, along with ancillary installations, a first in New York.

Curator Jordan Watson, with four million followers on Instagram @LOVE.WATTS, will select outstanding artists from his platform to participate in the River-Labs program. @LOVE.WATTS boasts some of the highest engagements from influential companies and individuals such as PaperMag, Gigi Hadid, Murakami, Madison Beer, Cara Delevingne, The Chain Smokers, The Weeknd, Paris Hilton, Playboy, Rihanna and Sotheby’s.

“We are thrilled to support the launch of this unique digital proposition based on accessibility, unbridled creativity and the artists behind it.” Watts the comments. “There is no progress without creativity.”

Known for his reliable influence and technical expertise, Pipeline Marketing will collaborate with River-Labs in designing a digital marketplace to support their artists and bridge the gap between Web 2.0 and Web 3.0.

“Pipeline is excited to have the opportunity to work with River-Labs’ experienced team.” said Jonathan TeplitskyCEO of Pipeline. “Digital art on the blockchain is more than just art; it’s ‘life meets art’. As an interactive digital tool, they offer an unprecedented opportunity for collectors to interact with their favorite artists and discover new ones. It’s It’s exciting to be on the front lines of an industry that has unforeseen potential, and it’s even more inspiring to have partners who share our vision for the future.”

ethereal will lead the onboarding of artists and the cultivation of digital and physical communities that River-Labs is launching to accompany the project.

Said the founder and CEO of Ethereal Stephen SaboThe Web3 ecosystem is still in its infancy and only a small percentage of brands and media companies, albeit artists, have moved into the space. River-Labs is uniquely designed to help artists take advantage of white space by positioning them ahead of the inevitable digital marketplace.” He added, “In the next 5 years, every major consumer, brand or media company – and artist – will need to have a presence, and late adopters will need to buy or spend more to catch up.”

Born in Australia and raised in America, Andy Valmorbida is an art entrepreneur, collector and pioneer of the pop-up gallery model, who has also been instrumental in popularizing street art over two decades. The voice of his generation when it comes to identifying emerging art market trends and fostering contemporary talent, Valmorbida has organized over 45 pop-up exhibitions in 12 different countries. Over the past two decades, he has launched and is credited with the careers of Richard Hambleton, Retna and Futura and has collaborated with leading international brands, public figures and art institutions, including Giorgio Armani, Amfar, Phillips, Vistajet, Bombardier Aerospace, RVCA, P. Diddy and Jimmy Iovine, to name a few. Valmorbida cemented his entrepreneurial success by combining his creative vision and guerrilla marketing.

River-Labs is a digital marketplace that houses art history and curates cultural programs for collective ecospheres rooted in contemporary and urban art. River-Labs will manage and provide established and emerging artists with a platform that enhances their relevance and creates a long-term digital presence, preserving their legacy in both the physical and digital art worlds.

@LOVE.WATTS, founded in 2015 by the visionary and extraordinary curator Jordan Watson, is a digital platform with four million followers that has pioneered contemporary art and culture through multiple channels, such as @wattsweb3, @watts.on and

Pipeline Marketing works with clients to build and run custom branded marketplaces with crypto and credit card integrations that help drive brand engagement and generate revenue. A white-label solution that can be ready for use within 30 days, Pipeline deploys, manages and customizes any custom Marketplace. Learn more at

Ethereal curates web3 and blockchain solutions for a global customer base. From blockchain strategy to DAO creation and community design and management, we have all the bases covered to help companies navigate the new and changing digital age by providing tailored technology and communication solutions to adapted to their needs. Ethereal’s team of experts and industry leaders – including professionals with deep expertise in consulting, creative media, entertainment law, investment banking and Web3 technology – finds unique ways to grow and educate brands in the digital space.

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